|
Share on Facebook
UNDP and Zhou Xun OUR PART Join Hands with Proctor and Gamble to promote green actions in China
17 July 2009, Shenzhen – All people have the ability to protect the environment by taking small steps towards sustainability. This was the message conveyed at the launch ceremony for “Green China Action,” a new campaign scheme that brings together P&G and “Our Part”, a joint environmental awareness initiative between United Nations Development Programme (UNDP) and the Chinese actress/celebrity Zhou Xun. From July to November, they hope to join forces to promote green consumption and foster behavior change toward a low-carbon lifestyle.
The campaign was launched today at Wal-Mart Shekou Store in Shenzhen. Zhou Xun, UNDP’s National Goodwill Ambassador, announced her “Green Commitment,” calling for consumers to start from little daily choices around them and play their part in improving our environment.
“The starting point of sustainable development, simply put, means ensuring better lives for us and for our following generations,” said Mr. A. G. Lafley, Chairman of the Board of P&G. “This is the core mission of P&G, which urges us to provide eco-friendly products and services to three billion consumers each day.”
Ms.Wang Xiaojun, Assistant Country Director of UNDP China and Team Leader of Democratic Governance and HIV/AIDS Team, emphasized the importance of going green in the midst of the economic downturn. ”The concept of environmental protection directs consumers to conserve resources and consume reasonably, and also induces enterprises to promote renewable energy and develop low carbon technology and green products. These are all strong antidotes for the economic downturn. More importantly, joint efforts of individuals and enterprises would help build healthier lives and a better world.”
Ms. Wang Xiaojun also said: “We know that consuming less and cutting carbon emissions can help us save money. In the midst of the financial crisis, this is also precisely what the government and public wish for: protecting against climate change is not only beneficial for the economy, but more importantly, it also helps to improve our quality of life. Therefore, people around the world need to alter their lifestyles to use natural resources more efficiently and reduce greenhouse gas emissions.”
During “Green China Action”, “Our Part” will work with P&G to promote green consciousness in 3,300 shopping malls and supermarkets nationwide. As an incentive, they will give away five million P&G products to consumers who cherish green shopping
Mimi Lam, Vice President of Shopping Mall Procurement of Wal-Mart China said the company would go further to make an impact across China. “In order to answer Green China Action’s call, Wal-Mart will promote Green China Action’s activities in all of our 150 Chinese stores, inspiring 7 million Wal-Mart shoppers to actively take part in the campaign. At the same time, we will appeal to all of our employees and their families to set an example for sustainability, to the best of our ability making plastic bags disappear from our lives.”
Background
“Green China Action” – small actions, big difference
“Green China Action” is designed to raise consumers’ awareness of environmental protection and do something within arm’s reach in everyday life to bring a great difference to the environment.
Through multiple channels including an Internet platform (ibeauty.pg.com.cn), the official website of “Our Part” (www.ourpart.net), and various in-store events, “Green China Action” will call on consumers from July to November to “use fewer single use chopsticks” and “use fewer disposable paper cups.” Such easily achievable green habits in everyday life will reduce resource consumption and contribute to a better environment.
To encourage green behavior among consumers, P&G specially prepared over five million giveaways to consumers nationwide, including portable lunch boxes, thermoses, reusable water bottles, etc. Using these environmentally friendly and convenient green products will not only facilitate consumers’ green behavior but will also help them easily measure their actual contribution to environmental improvement.
In addition, the websites for “Green China Action” will attract tens of millions of green consumers to share how they protect the planet. “24-hour Green Action” encourages consumers to record their daily green behaviors and “Common People’s Green Dream” is targeted to collect the general public’s creative ideas about environmental protection. By leveraging their creativity and imagination, participants can attract their own green fans and win prizes.
Zhou Xun and OUR PART
On April 21 2008, Zhou Xun was appointed by the UNDP China as the first National Goodwill Ambassador to cooperate on a green awareness campaign named “Our Part”, which aims to promote environmental protection consciousness among the general public. By leveraging Zhou Xun’s public image and power of influence, the campaign builds an all-dimensional media platform to encourage people to reduce their carbon footprint and fight against climate change through a more positive, simple, and effective change of lifestyle. As an advocate of “Green China Action” and a UNDP National Goodwill Ambassador, Zhou Xun has been practicing simple green habits herself, such as refusing single use lunchboxes and chopsticks while shooting films, replacing disposable paper
|
plugin and Adobe Reader 
v7.0+